Two ways to fill your pipeline. Both built to close.
Join Meta lead pools for exclusive, text-verified leads, or buy vetted leads on demand at Spark-only prices. Then work every one inside the same CRM, dialer, AI assistant, and follow-up system, with source-to-premium ROI tracked end to end.
Two lead systems. One platform.
Run them together or pick the one that fits how you sell. Either way, your leads land in the same place — already tagged, dripped, and ready to dial.
Meta Lead Pool Subscription
Done-for-you Meta leads. Join a pool for each lead type you want, set a daily budget, and pay for the week. Exclusive, text-verified leads drip straight into your account. No setup fee, no agency retainer.
See how it works →Spark Lead Marketplace
Buy vetted leads from Spark-partnered vendors at member-only prices. Pick your lead type, category, and exact volume — then work them in the same system.
Browse lead types →Exclusive, text-verified Meta leads, delivered straight into Spark.
Pick a pool to join its campaigns, set your daily ad budget, and select your licensed states. Pay for the week before the cutoff to lock in your start date. Seats are limited and open to active Basic and Pro Plans, so reserve yours free from your Spark workspace, then add Growth in the app once you're accepted. On Basic, that moves you up to Pro automatically.
The lead pools
Each pool runs its own Meta campaigns built around one lead type. Join as many pools as you want, each with its own daily budget.
IUL Volume
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Veteran Widow FEX Standard
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Mortgage Protection Volume
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Mortgage Protection Intent
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Pricing shown is the low end of each pool's current estimated cost per lead. Cost per lead can vary week to week and isn't guaranteed. You'll see each pool's current estimate in Spark before you join, and new pools are added over time.
How it works
Pick a pool
Choose the lead types you want. Join one pool or several.
Set your daily budget and pay for the week
Choose a daily ad budget for each pool, then pay to commit to that week of ads and leads.
Select your licensed states
Leads only come from the states you're licensed in.
Leads drip into your account
Exclusive, text-verified leads land in your Spark CRM, dialer, and follow-up as they come in.
One pool. No competition. Zero setup fee.
Most "managed leads" services spin up a brand-new ad account for each agent, with the same creative and the same audience. So you all end up bidding against each other. The result: one amazing week, then two that fall off a cliff while each account grinds through its own learning phase.
- A separate ad account for every agent
- Agents competing for the same leads
- A cold-start learning phase every time
- Wildly inconsistent cost and quality
We pool every agent's ad spend, and each pool runs its own Meta campaigns for one lead type. No two agents compete for the same lead, and leads are distributed round-robin by your share of the pool, only in the states you're licensed in. What you put in is what you get out.
- Every agent's spend pooled into each pool's campaigns
- No competition between agents
- No learning phase to sit through
- No setup fee, no agency retainer
Most "managed leads" services charge a $2,000+ setup fee plus a monthly retainer before you see a single lead. Spark charges no setup fee and no agency retainer, and there's no long-term contract. You commit one week at a time, and you can cancel anytime.
Reserve your seat in the Meta Lead Pool Subscription.
Seats open in batches as pools ramp up. Reserve your seat free from the Lead Pool page in your Spark workspace. You just need an active Basic or Pro Plan. The Starter Plan and the free Training Plan don't count. Right now the wait is typically 21–30 days. If you're accepted, we'll text you, and you'll see it in your Spark workspace. Then add Growth in the app and join your pools. On Basic, adding Growth moves you up to Pro automatically.
Buy leads on demand — at Spark-only prices.
Tap into our network of vetted, Spark-partnered lead vendors. Pick your lead type and exactly the volume you want, then work them in the same system. Spark-negotiated discounts and exclusive lead types you won't find anywhere else.
Marketplace lead types
Veteran Widows
Surviving spouses of veterans actively seeking coverage.
IUL
Wealth-builders seeking tax-advantaged cash-value growth.
Mortgage Protection
Homeowners protecting their family's home and payments.
Final Expense
Seniors planning ahead for burial and end-of-life costs.
Veteran Final Expense
Veterans securing final-expense coverage for their families.
Aged Final Expense
Final-expense prospects aged 30–90 days, at a fraction of fresh cost.
Aged IUL
IUL prospects aged 30–90 days — high-margin volume to keep dialing.
More coming soon
We add new lead types based on agent requests and future lead-vendor partnerships — tell us what you want to sell.
Pick the lead depth that fits how you sell
Volume
Cast a wide net. Lower cost, higher volume — built for high-activity dialers who want to fill their day.
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High-Intent
Pre-qualified and ready — deep qualifying detail means fewer dials, bigger conversations, and faster closes.
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Aged 30–90 days
Same prospects, a fraction of the price. A high-margin way to keep the dialer busy between fresh batches.
Best for
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Information collected varies by lead type and vendor, and the fields shown are representative. Pricing is Spark member pricing; exact rates vary by lead type and vendor. Marketplace prices are separate from the Meta lead pools, which run on the daily ad budget you set for each pool, paid weekly.
Meta Lead Pool Subscription questions.
What does it cost to reserve a seat?
Nothing. You reserve your seat from the Lead Pool page in your Spark workspace, and you just need an active Basic or Pro Plan to stay on the list. The Starter Plan and the free Training Plan don't count. If you cancel or pause your plan, you'll lose your spot and need to reserve again.
How long until I get access?
Right now the wait is typically 21–30 days. It can change as pools grow, but that's the current estimate.
Why is access limited?
We can only scale ad spend so far, so fast. To keep results strong and consistent, each pool ramps up gradually, so we accept a limited number of agents at a time. As pools grow and spend goes up, we can onboard more agents at once.
How will I know my seat is ready?
If you're accepted, we'll text you, and you'll see it in your Spark workspace. From there, you add Growth in the app and join your pools. On Basic, that moves you up to Pro automatically.
What will I pay?
Two things: Growth, which you add in the app once your seat is accepted (Pro with Growth is $999/month; on Basic, adding it moves you up to Pro), and the daily ad budget you set for each pool, paid a week at a time. Your first week is paid when you join. After that, you're charged each Thursday for the next week until you pause or cancel. There's no setup fee.
Are the leads exclusive?
Yes. Every lead that drips into your account goes only to you. Leads are distributed round-robin among the agents in a pool, based on the states each agent is licensed in, so you're never competing with another agent for the same lead.
Is the cost per lead guaranteed?
No. The prices shown are estimates, and you'll see each pool's current estimated cost per lead in Spark before you join. It can vary, for example if you're licensed in only a few states, which makes ads harder to deliver.
What's the minimum and maximum I can spend?
The minimum is $50 a day in each pool. The maximum varies by pool, up to $300 a day, depending on the pool's size and how much agents can spend. Limits aren't guaranteed and can change.
Can I join more than one pool?
Yes. Join as many pools as you want, each with its own daily budget.
Can I change my budget or move it to another pool mid-week?
No. When you pay for a week, that spend goes straight into the pool's campaigns, so it's locked in for the week. For example, if you commit $700 to the IUL pool for the week, that $700 stays in IUL until the week ends. Budget changes apply from your next week, and you can join another pool's next cycle anytime.
How do start dates and payment cutoffs work?
Each pool has a weekly start date and a payment cutoff. Right now, leads start on Tuesdays and payment is due by 11:59 PM ET the Thursday before. Pay before the cutoff to lock in that start date. You'll always see the cutoff before you pay, and if you miss it, your leads start the following week.
Am I locked into a contract?
No. There's no setup fee, no agency retainer, and no long-term contract. You commit one week at a time, and you can cancel anytime.
Do I need my own ad account?
No. The campaigns, creative, and ad accounts are run for you. You pick your pools, budget, and licensed states.
Stop chasing leads. Start closing them.
Whether you join a Meta lead pool or buy leads on demand, Spark keeps them flowing and gives you the CRM, dialer, and AI follow-up to turn them into policies.